Pantone’s 2023 color

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.

In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Inspired by nature, Viva Magenta perfectly matches with any other shades from the family of natural colors.


In the interior, it is recommended to combine it with more calm shades, for example, any pastel tones and natural textures. A bright and very noticeable Viva Magenta color can be used in fragments: accessories, textiles, as a pattern on wallpaper or covering. At the same time, it is not necessary to use it everywhere – one clearly distinguished accent is enough.